Last Updated: October 2023

The Latecomer (“we,” “us,” or “our”) is dedicated to maintaining the privacy of personal information that you provide when you use our website. This policy describes the information that we collect and how we use it when you visit

1.Information We Collect

When we refer to “personal information,” we mean information that can be used to identify a person or can be linked directly to an individual. We may collect and process your personal information:

  • directly from you (including through online forms or in conversation with staff),
  • from the devices you use to access this website

We collect your email address directly from you for the purpose of email communication. When you sign up for our newsletter, or enter your email, which we run through MailerLite, we may track when you open emails and click links in our email campaigns through MailerLite.

We may collect information from the device(s) you use to access the Websites such as your Internet Protocol (IP) address; device type; dates and times you visit and use the Websites; activity on the Websites and referring websites or applications; Uniform Resource Locators, or URLs (i.e., website addresses) visited prior to arriving and after leaving our Websites; and approximate geolocation. We typically collect this information through the use of cookies and similar technologies. For more information on how we use cookies, please see the Cookie Policy below.

2.How We Use Collected Information

We process your information to provide, administer, and improve our Services, for security and fraud prevention, and to comply with law and regulation. We may also use your information to contact you, such as by email newsletter. We use your information for data analytics to improve our website, services, marketing efforts, and user experience, and to better understand how visitors use this website.

3.How We Share Information

We may share your personal information with third-party service providers, who will process it on our behalf. We use third-party providers of certain services such as but not exclusively website hosting, website analytics, marketing services, payment processing, IT maintenance, and identity checking. We also pass information to our payment processing partner when you make a payment such as a donation—we do not generally store your card details when doing so.

We will share your information in connection with any legal process or potential legal process.

4.How Long Do We Keep Information

We will only keep your personal information for as long as we need it to achieve the purposes for which we collected it, to comply with our legal and regulatory obligations, to exercise our legal rights, and to protect ourselves from legal claims.

5. Cookie Policy

A cookie is a small text document, which often includes a unique identifier, sent to a server when a website is visited. See for more information.

Cookies play an important role in helping us provide an effective and safe website experience. By using this website you consent to the use of cookies in accordance with this privacy and cookie policy.

The Latecomer uses Wordpress cookies for website functionality, and Google Analytics cookies to gather visitor, interaction, and usage data.

6.Security ‍

The security of your personal information is extremely important to us, but remember that no method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7.Policy Updates ‍

The Latecomer may change its Privacy and Cookie Policy from time to time and at our discretion. We encourage visitors to frequently check this page for any changes. Your continued use of this site after any change will constitute your acceptance of such change.

If you have any questions about this policy, or would like to get in touch, please email us at